Rainey Kelly Campbell Roalfe/Y&R launches the new M&S Autumn TV ad today. Directed by Jake Nava of Beyonce Single Ladies fame, and set to Edwyn Collins’ iconic track ‘A Girl Like You’, the beautifully simple but incredibly watchable and enjoyable film showcases the Autumn Collection in each of its trends using 10 very different women, full of personality, aged from early 20s to mid 80s.
Using the campaign strapline 'For every woman you are', the work shows the breadth and depth of the new M&S Autumn collection - designed to flatter & inspire every woman.
Advertising Agency: RKCR/Y&R
Agency Creative Director: Mark Roalfe
Copywriter: Pip Bishop
Art Director: Chris Hodgkiss
Planner: Joanna Bamford
Business Director: Priya Patel
Account Manager: Katie Jackson
Agency Producer: Sally Pritchett
Media Company: Walker Media
Production Co: Cherry Films
Director: Jake Nava
Prod. Co. Producer: Benedict Cooper
Editor: Nick Aleix (The Whitehouse)
Post Production: MPC
Music: Edwyn Collins: A Girl Like You
Location: Studio
Media: National TV & Press
Photographer: Jonty Davies
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