NikeLab 1948 Projections.
NikeLab is a new platform for innovation and expression.
To celebrate the launch of NikeLab at their 1948 store in Shoreditch, Nike asked us to bring their digital flyer to life in the form of a projection.
Using our own filmed lasers the inhouse team ‘engraved’ the information on cardboard. The result was a spectacular projected light show that sat perfectly within the 1948 store.
Nike Creative Director - Andy Walker
Nike Art Director - Ryan Belmont
Post-Production Director – Jason Devine
Post-production – Intro inhouse team
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