The key element of the sales pack is
the software demo, which shows
the scope and ease-of-use of the
software solution. Intro sourced
software that enabled us to capture
demo from screen with an experienced
user demonstrating the product. This
footage was then edited and animated
captions added to explain the process.
Animated icons were used for the
intro sequence and chapter headers
to create a fully interactive and
engaging film which could be played
in its entirety or by chapter.
We built an interactive interface
through which the film could be played
locally on any device and from which
the factsheet PDFs which can be
downloaded with the click of a button.
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