2016. Google ZOO Brazil
For the 2016 Games, Google launched a programmatic campaign and integrated platform to house all things Rio. Produced in collaboration with MediaMonks, All of Brazil Plays revolves around a personalized feed of original Rio content including daily videos and 42 sporty games. Everything on the platform is linked to produce a personalized experienced that automatically surfaces the best content based on the user’s interests. The 42 minigames were custom-designed for the platform and can be played with a customizable character that is also featured in programmatic banners that continue the personalized play across the web.
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