2014. DigitasLBI
The mantra for the all-new 2014 Sierra is ‘Incredible Thinking’. And indeed, the thinking behind the revolutionised design of the 2014 pickup is incredibly innovative: from submarine steel and fighter jet-inspired interfaces to helicopter noise-cancelling technologies. DigitasLBi and MediaMonks therefore felt it was only natural to revolutionise the design of the scrolling site for the 2014 campaign
– embodying the substantial, innovative, professional-grade essence of the vehicle itself.
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