2013. DDB & Tribal Amsterdam
Leveraging the latest web technologies, Nitrocharge Your Game establishes a one-to-one connection between an action-packed desktop experience and your mobile phone. Using the smartphone as a touchscreen controller, the website lets you score points in an interactive film to vet whether you’re “a true Engine” – the relentless type of player that has inspired the design of the Nitrocharge football boot, which went on to become the fast-selling Adidas boot in history.
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