2011. BBDO Argentina
Taste of Winning (El Sabor de Ganar)
Lays wanted to launch a new flavor to the market, but they also wanted the consumers create it. So we developed a website where anyone could upload their favorite flavor and let people vote for the one they thought would be a good one to taste. By creating a simple voting system (a green button for YES and a red one for NO), the campaign was a massive success, having more than 5 times the estimated entries. The site also had a CMS where the client could pro-actively moderate the uploads and delete any profanities or inadequate content.
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