2016. DDB Germany
To help over 1.2 million refugees find their feet in Germany, we turned donated products into devices for learning the local language. The solution is simple, scalable and successful. We created sticker tape with the German names and pronunciations for different product categories spelled in phonetic Arabic, Farsi and Urdu. On the website, people could support the cause by ‘donating’ one or more meters of tape and spreading the word online. The effort has produced over 70.000 meters of translation tape thus far, winning awards at Cannes, One Show, New York Festivals and Eurobest.
Want a copy? mail pr@mediamonks.com
在T站说说你的看法~