2015. WE ARE Pi
A quaint cookout meets nature’s serious side in a scenic TVC. The 60-second spot presents the fashionable and practical characteristics of Wrangler clothing through a group of stylish campers enjoying an escape from the city. While the advert plays on picturesque advertising tropes, an epic zoom reveals the storming reality of the great outdoors to be far more formidable. However, thanks to Wrangler, these campers are more than just stylish: they’re ready for whatever the weather has to throw at them. We also produced a masthead that switches to an infrared view, underlining the thermal qualities of Wrangler’s latest line.
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