2017. Amazon
To promote the expansion of AmazonFresh across the US, we produced a hero film explaining how the delivery service works and why it’s a convenient means of purchasing groceries. The film’s creative concept sees it split into two stories that play alongside each other. One story shows a day in the life of an AmazonFresh family while the other shows how the products they order move from local farms to their doorstep. What ties the scenes together is the film’s colourful visual symmetry that highlights the localness of Amazon’s service and how easily it can fit with your daily life.
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