2016. SMFB Oslo
Bright Delivery follows a pair of Diadora N9000s on their route from Diadora’s headquarters in Caerano di San Marco to their new owner in Barcelona. Instead of standard shipping, the shoes were delivered entirely by foot in an epic relay run spanning 9 days and 1,500 kilometres. The delivery could be followed as it happened through a campaign site with Periscope livestreams, real-time stats, and daily recaps on social media. After the delivery, SMFB and MediaMonks produced a TVC, online documentary and interactive timeline to allow people to re-live the relay from start to finish.
Want a copy? mail pr@mediamonks.com
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