2016. Anomaly NYC
On The Roofs is a thrilling interactive experience that takes you on a first-person climb up one of Moscow’s tallest skyscrapers, Mercury City Tower. Produced as part of Converse’s Ready For More campaign, the website experience is packed with intense footage, interactive moments, scenic 360 video, and palpable vertigo. Mobile-first, the production was shot using vertical video to allow for specific interactions that further immerse users in the climb. Grab your gear, join your fellow climbers, infiltrate the building and hack the system in this exhilarating excursion to the top.
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