2012. Mother New York
Stella Artois’ Chalice Factory gave people the chance to witness the fantastic chalice crafting process, as well as possibly obtaining a chalice of their own. Visitors navigated the factory by speaking to ALICE, the Chalice Factory tour guide powered by Google’s Voice Search API. If visitors asked ALICE the right question, she would unlock the Engraving Room, where they could get a chalice engraved with a personal message.
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