2017. TBWA\Shanghai
This 4D VR experience takes people on a exhilarating drive in the new Dongfeng Nissan X-Trail. The installation was set up across China to enable people to experience going off-road without leaving the dealership. People could drive the car through stunning 3D surroundings, which we modelled after the campaign’s TVC in just 6 weeks. During their experience, drivers come across several challenges that can only be overcome with the next-gen technologies found in the X-Trail. But it’s not just a matter of looking around: everything you see can also be felt thanks to a robotic chair and 4D effects.
Want a copy? mail pr@mediamonks.com
在T站说说你的看法～