2015. JWT New York
Macy’s Wish Writer is the most-magical stylus ever created. When paired with our cheer-packed mobile app, kids can send letters to Santa filled with magical inks, vibrant colors, and their own creativity. Simply scan the pen with the app’s built-in camera and add all sorts of animated magic to your letters. The Wish Writer app is decked with minigames, activities and a narrative highlighting the importance of kindness and generosity. Research, tradition, and technology merged as we created this experience with the team at JWT as well as child psychologist and expert in play therapy & gaming, Dr. Steven Fox.
Want a copy? mail pr@mediamonks.com
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