2014. M&C Saatchi Stockholm
To create awareness for Norwegian’s direct flights to long-haul destinations, M&C Saatchi teamed up with our Stockholm office to create a unique ‘live ad’. By connecting passersby to the Norwegian Red Cab driving around New York, Oslo shoppers suddenly found themselves in the middle of Manhattan. By communicating with the driver and controlling the 360 camera, passersby could receive a personal live tour of the city. Maintaining the connection that made all of this possible was a feat on both a hard- and software level, but we managed and streamed 360 live video without interruption for over 6 hours.
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