DIRECTION / DESIGN / ANIMATION: MOJO
CLIENT: STAR CRICKET
PRODUCER / DIRECTOR / EDITOR / SCRIPT: ABHISHEK K. RAO
The 2010 CHAMPIONS LEAGUE TWENTY20 will be the second edition of the Champions League Twenty20, an international Twenty20 cricket tournament. The tournament, which will be held in South Africa, will feature 10 domestic Twenty20 sides from India, Australia, Sri Lanka, New Zealand, West Indies and South Africa.
To promote the event, MOJO went for a stylised look featuring the three colours of the India flag and showcasing the star players of the tournament. As the three flags move dynamically in the air against the dramatic sky, the star players appear from a low angle looking tall and larger than life. A monochromatic treatment was used for the background, in order to make the coloured flags and players – the emphasis of the video – stand out more prominently.
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