To assist Rowan Glen’s vision to become a top 10 Scottish Grocery brand we created a TV campaign, supported by social media activity and radio promotion. The creative built on the brands Scottish heritage and communicated to consumers that Rowan Glen is Scotland’s trusted dairy brand that provides quality dairy products to the whole family.
The aim was to drive increased brand commitment and market share across Rowan Glens dairy range.
The campaign was aired on STV, during prime slot on The X Factor and Sky Adsmart from Saturday 10th September 16.
Credits
Managing Director: John Keane
Account Director: Nicola Healy
Director: Laurie Castelli
Creative Director: Larry McGarry | Paul Bowen
Graphic Designer: Duncan Gleadhill
Senior Art Director: Paul Bowen
Production House: Plum Films, Edinburgh | Street Monkey, Belfast
Sound Recording: Sound House, Belfast | Red Facilities, Edinburgh
Vo Artist: Stephen Rae
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