Lifetime teamed up with Mustache to create a series of :60 and :30 English and Spanish how-to promo videos featuring their sponsor Mary Kay.
We started out with extensive scripting and providing a creative treatment that took a fresh approach to the how-to. By cutting between the on-screen brand spokesperson and important points and tips in a close-up, extreme close or wide shot we were able to make the content feel cinematic. Then we incorporated tracked graphics to seamlessly highlight an area of instruction with text.
The end result is a punchy series of broadcast promos that stylistically feature the brand and provide tips to viewers in a way that feels fresh and new.
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