Around Valentine's Day, the internet is full to the brim with clichéd romantic imagery — basically anything red and heart-shaped.
Chambord says Bof to that.
This is precisely why Chambord and Wieden+Kennedy have turned Valentine's clichés on their head with a series of shorts. The animations are disrupting social feeds filled with typical Valentine’s gift ideas, encouraging people to do what they like instead. #BecauseNoReason*
Not all lovebirds love the rose. Some lovebirds prefer the bowling ball. What makes your heart go boom, boom, boom? #ValentinesGift
*The animations follow last year's bizarrely wonderful #BecauseNoReason campaign launch.
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