One of the key reasons for Heineken® sponsorship with Formula 1 is also to make our Enjoy Heineken® Responsibly program bolder and more impactful by directly addressing a very important and specific issue the drink and drive. We believe that when you drive the only responsible choice is not to drink. The campaign “No Thanks”, featuring our Global F1 Ambassador and F1 legend Sir Jackie Stewart, literally brings this message to life. Enjoy watching!
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