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导演 | 英国, 英格兰
Fredrik Bond’s body of work defies easy categorization. Labels like drama and comedy no longer apply, as you get lost in his empathetic, character-driven films, and find yourself moved by an emotional experience that’s incredibly human. The genuine heart with which Fredrik Bond reveals the soul within each project he does has made him one of the most in-demand directors in global advertising.
Since joining MJZ, Bond has helmed iconic, memorable spots for Adidas, Miller, VW, United Airlines, Carling, JC Penney, Axe, Hummer, Levi’s, Got Milk?, New Balance, Guinness, Gatorade, Crown Royal, Stella Artois, Orange, Three and Heineken.
The industry accolades have followed. In addition to dozens of British Television and Advertising Awards, Fredrik Bond has earned Clios, Cannes Lions, AICP, Addys, D&AD, One Show honors and an Emmy nomination. Bond is also a five-time nominee for the Director’s Guild of America’s Best Commercial Director of the Year Award for 2004, 2007, 2008, 2011 and 2012.
The industry trades faithfully document Bond’s success. He began his career on Creativity’s list of the World’s Hottest New Directors, repeatedly lands on their Top Directors list, and has graced the annual Creativity 50 more than once. He has topped Campaign’s list of the Ten Hottest Commercial Directors, and has been named by Adwired as one of the Ten Most Awarded Directors in the World.
In 2013, Bond debut his first feature film “Charlie Countryman” starring Shia LaBeouf who while traveling abroad falls for a Romanian beauty (Evan Rachel Wood) whose unreachable heart has its origins in her violent, charismatic ex.
While Fredrik Bond is a creative and passionate filmmaker with a highly original vision, he believes the strongest spots are always the result of not only a great idea, but also a close collaboration with the agency, the client, and his team, “All my best work has been the result of great relationships and great ideas.” As Bond continues to prove that collaboration equals success, we will continue to watch.
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