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South African director Terence Neale is best known for his breakout work for the South African rave-rap duo Die Antwoord, which catapulted him to international acclaim. Beginning in 2012, his videos Baby’s on Fire and Fatty Boom Boom combined long-form narratives with aggressive pastels and impressive stunts to create a layered comic universe that has garnered tens of millions of views. Both music videos received Gold Loerie Awards.

Building on this global phenomenon, his 2014 video for Skrillex, titled Ragga Bomb, features the gritty vocals of jungle music duo the Ragga Twins. Working on a limited budget from his own treatment, Neale transformed his native Johannesburg into a post-apocalyptic world of bombed-out car parks, burning oil drums, junkyard dogs, precision drill teams, and high-energy dancers, ruled over by Star Wars-style waste trolley surfers. The video premiered on the Rolling Stone website with half a million hits in its first 16 hours, and has clocked over 14 million views since.

Neale absorbed the subtleties of Joburg street culture from bootleg VHS skate videos and his own four-wheeled fieldwork. Foregoing a planned career in psychology, he co-founded the production company Humanoid in 2007, where he perfected his humorous signature style for a roster of local clients. ShootOnline called Orphanage, his spot for fast-food chain Chicken Licken, “the best work you may never see.”  In it, a waifish urchin chooses the dismal surroundings of a Dickensian orphanage over prospective parents for its weekly Chicken Licken Slyders dinners.

What I learned from being a film director.I learned about human beings, human thoughts, and Human needs.

I learned about economics and marketing.

I learned about the relationship between people’s needs and the marketing meachanism.

I learned about the advertising role in society.

I learned that we somehow all have potential.

I learned that we can’t stop improving ourselves.

I learned that a great team is the key factor for great work.

I learned that great work can inspire people.

I learned that to become perfect, you don’t need to be rich but you need to be happy.

I learned that the essence of life is to get back to simplicity, and live with nature.

The most important part is that I know myself, and I know what I really want to do.That’s what I’ve learned so far

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Alessandro is an Italian maverick director of advertisement, short movies and video game cinematics based in Tokyo. 

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周玉祥 导演、创意人。 多年TVC、创意短片、MV拍摄经验 擅长融合各类视觉风格、通过反转制造戏剧冲突,利用反差渲染情绪气氛 WeChat：15588824978

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