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BORN AND RAISED IN NORTHERN ITALY WILLIAM STUDIED ART AND VIRTUAL DESIGN AT THE IED UNIVERSITY IN TURIN.AFTER DEVELOPING A DEEP INTEREST IN VISUAL STORYTELLING HE GOT HIS DEGREE IN DIRECTING AND FILMMAKING AT THE PRESTIGIOUS NEW YORK FILM ACADEMY BASED IN MANHATTAN, NY.WILLIAM HAD THE OPPORTUNITY TO WORK IN MILAN AS A DIRECTOR FOR INTERNATIONALLY RENOWN FASHION BRANDS SUCH AS:DOLCE&GABBANA, FERRAGAMO, MARINA RINALDI, BALLY, GUCCI, SELECTED, HUGO BOSS, L'OFFICIEL.HE DIRECTED SHORTS STARRING PRESTIGIOUS TESTIMONIALS LIKE: SCARLETT JOHANNSON, ETHAN PECK, MONICA BELLUCCI, BIANCA BALTI, ALESSANDRA AMBROSIO, KYLIE MINOGUE, CAROLINA CRESCENTINI, FEDEZ AND MANY OTHERS.TODAY, WILLIAM IS A DIRECTOR COLLABORATING WITH MANY PRODUCTION COMPANIES, WORKING ON TV AND WEB COMMERCIALS COLLABORATING WITH MANY PRESTIGIOUS BRANDS: SKY, SAMSUNG, FERRERO, MITSUBISHI, BTICINO, KINDER, VICHY, YAMAHA, FERRAGAMO, NESTLE', GRANAROLO, AC MILAN, JUVENTUS, AND MANY OTHERS.MEANWHILE HE OPENED A CREATIVE VIDEO STUDIO, A COMPANY HOUSE: SEDICI:9 STUDIO PROVIDING MANY SERVICES SUCH AS EDITING, COLOR CORRECTION, MOTION GRAPHICS, CONCEPT DEVELOPMENT AND ART DIRECTION.