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Simon Willows is one of the nicest men in advertising. He is also a director noted for his hands-on, colourful style and his expertise in a vast range of visual techniques. As comfortable directing puppets as he is humans, Simon seamlessly blends the worlds of live action and animation.

His commercial debut, the ‘Run London’ spot for Nike was one of the most talked about spots of the year. Since then he’s helmed hugely successful campaigns for international clients including McDonalds, Barclays, and Oasis as well as his utterly charming Cadbury’s fingers commercial series. His online film ‘Slob Evolution’ was a huge viral hit and nominated for an Emmy, Webby and Cannes Lion.

Simon’s impressive ability to use in-camera effects seamlessly was showcased in his live action Florette campaign, which involved complex choreography and meticulous timing.

Outside of the wonderful world of advertising and music videos, Simon launched and ran a Non-Profit co-working space called ‘TENT’ along with his lovely wife Laura.