优视云集

Directing Duo & Founder of Underwork Studio Lorenzo Francini (LOID) Matteo Venturini (DUAN) _____ Directing duo consolidated in 2021 after several years of transversal experience from the advertising sector to fashion. Lorenzo Francini aka "Loid" was born as a videomaker parallel to his life as a producer, with whom he received a 360-degree knowledge of the world of commercial advertising production, worked for some of the biggest brands in the Italian and European consumer sector and then channeled an interest intense towards directing, which sees him as the protagonist of some relevant projects in the fashion world from 2021 to today. Matteo Venturini in art "Duan" attended the conservatory from an early age and obtained academic diplomas in the study of classical and contemporary dance, passing through training in acting and singing. After completing his studies, he founded Underwork Company, a multimedia communication company and studio in the fashion sector of which he is the creative director. He proposes his formative influence within his artistic direction works, thanks also to a consistent and long experience in the photographic and videomaking field. Different study paths and different professional experiences of the duo coincide with a one-sided vision on the aesthetics of their productions, finding synergy on communication and the exchange of ideas. They find their balance and uniqueness by dividing the directing phase into solid technique and artistic sensitivity.