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Welcome to the official youtube page of luxury lingerie brand, Agent Provocateur. Founded in 1994 deep in Soho’s underbelly, Agent Provocateur carved out a notorious anti-establishment narrative inspired by its punk roots, and became renowned for not being afraid to shake things up. Straddling the 90’s and Noughties, AP brought the hidden to the forefront and provided women with lingerie that screamed confidence, sensuality and irreverence. Today Agent Provocateur is an iconic global brand, known for our provocative attitude, exceptional design, exquisite fabrics and our playfulness. We remain inspired by our rebellious roots and revel in pushing the boundaries of ordinary.