NEIWAI (translation: “Inside and Out") launched in 2012 with the aspiration to create lingerie that frees both mind and body. We focus on liberating, empowering, and celebrating women with comfortable, functional clothing that accentuates natural beauty – we help our customers embrace themselves, inside and out.
Since our launch, our intimates collection has evolved to include loungewear, activewear, and home accessories. NEIWAI’s designs evoke a modern, global aesthetic which emphasizes heritage and quality. Our clothes aren’t just made to be worn, they’re Made to Live In – on every adventure, and in every precious moment.