Eric Cruz Executive Creative Director, AKQA Shanghai Eric Cruz is a multi-award-winning creative leader, designer and educator who brings with him over 18 years of industry experience. He is a ‘hybrid creative’ – fusing design, film, moving media, music, art and technology to bring a unique perspective to advertising in the connected age. As AKQA Shanghai’s Executive Creative Director, Eric is leading the growing Greater China team – helping clients such as Nike, Jordan, NBA, Diageo, Johnson&Johnson, Lycra and Honeywell create the future through innovative brand storytelling. Eric has held various leadership positions in agencies across Asia, Europe and the US, developing a creative model for the agency of the future. He was previously Executive Creative Director at Leo Burnett Malaysia, and co-founded W+K Tokyo Lab, Wieden+Kennedy Tokyo’s creative think tank and experimental music label. His work has been recognised by the Tokyo ADC Awards, Cannes Lions, ADC NY, ONE Show, D&AD, Spikes, AdFest, AdStars, The Webbys, The FWA and the Japan Media Arts Festival. To mentor the next generation of talent and ignite creative dialogue, Eric regularly delivers lectures and has taught Design, Advertising and Moving Media at the Center for Creative Studies in Detroit, Temple University in Tokyo, and The One Academy in Kuala Lumpur. Born in the Philippines, Eric grew up in the US and Spain. He studied Graphic Design and Digital Media in the US and Europe during the heyday of the internet.

Hestyreps is a creative resource specializing in design, animation, live action, mixed media and vfx for broadcast and digital productions.

观池， 致力于数字内容智造。 通过深耕数字科技与艺术创意的整合运用， 专注内容，催生精品。 我们已为超过2千家政府机构、商业品牌及众多终端用户提供高品质数字内容， 内容涵盖： TVC、公益形象、专题形象、短视频、微电影、微纪录、平面、网剧、网大、等数字影像内容， 以及基于数字科技的多元化内容智造。 24年，1万多部作品， 我们始终坚持品质唯一。 2011年， 我们建立了数字智造实验室， 来自世界各地的影视监制、制片、导演、特效师、游戏引擎开发师、算法工程师、硬件技术专家、视觉设计师和数字艺术家们，共同探索数字渲染、机器视觉、自然语言处理等领域，将前沿技术应用于数字内容智造的各个环节，为我们的客户和用户提供更高品质、更具创意性的数字内容服务。 包括，数字场景体验与虚拟制片,沉浸式体验与裸眼3D，触屏体验与穿戴式互动，物联网体验与装置互动，智能对话体验与数字人，可视化体验与多人在线互动；整合智能化、可视化的互动技术，将领先的数字体验，运用于：数字营销、时尚新消费、数字街区、数字展陈、数字文旅、数字乡村、数字康养、教培产业、产业可视化等各类场景。 增强用户体验，开启多维想象。 观池， 数字内容智造

Creative Director at Wieden+Kennedy

NIKE是全球著名的体育运动品牌，英文原意指希腊胜利女神，中文译为耐克。 公司总部位于美国俄勒冈州Beaverton。公司生产的体育用品包罗万象，例如服装，鞋类，运动器材等。 耐克商标图案是个小钩子。耐克一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣的任务。耐克首创的气垫技术给体育界带来了一场革命。

两万里声音设计团队 创始人

Oui Kim director, based in Seoul ouikim@oui.kr