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Loïc Maes is a director, producer and post production expert with a serious taste for music and fashion. 

As a director, he created campaign films for leading beauty brands such as L'Oreal, Maybelline, Kiko, Nivea .... He directed supermodels Gigi Hadid, Karlie Kloss, Lara Stone, Adriana Lima and actresses Julianne Moore, Blake Lively, Diane Keaton and Jennifer Lopez. He's directed critically acclaimed films for the exhibit "L'atelier du Photographe"  and the New York City contemporary dance company Cedar Lake. He also executive produced TV pilots for E!, Bravo and Lifetime networks.

As a post production and visual effects director, he helped bring to life extraordinary projects like Beyoncé’s Lemonade, Madonna’s Rebel Heart tour or Lady Gaga’s Born this way and countless music videos for Kanye West, Rihanna, Fergie, Pharrell, Nicki Minaj, Chris Brown,...

Over the years, he’s been privileged to collaborate with image icons like Nick Knight, Steven Klein, Peter Lindbergh or Steven Meisel on campaigns for Tom Ford, Gucci, Lanvin, Issey Miyake, Balenciaga, Hermes, Armani, Y-3, Hugo Boss, Sephora, Fenty, NARS, Swarovski and many more.