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Australians love cars and director Jolyon Watkins is no exception. The son of a car dealer, Jolyon grew up with a love of movies and motorsport.

After watching the original MAD MAX as a child - his die was cast. 20 years later on the very same Aussie roads, Jolyon recreated the movie’s iconic car chase sequences- as the director of the UK/European number 1 smash hit music video Puretone ‘Addicted To Bass’.

From MTV to BMW, car advertising beckoned.

On-road, offroad, from the race track to the studio and CG render-farm there’s barely a brand Jolyon hasn’t directed for.

More than just his eye for automotive beauty, as a graduate from the pre-eminent Victorian College of the Arts he is equally as comfortable with storytelling and directing actors.

It’s this diversity as a director has taken him on to work for assorted International clients including Audi, BMW, Toyota, Mazda, Nissan, Mitsubishi, Ford, Hyundai, Maruti Suzuki, Honda, Holden and Jeep.

Capping off a busy year Jolyon was selected for the Source Creative + Shots 2018 Automotive Directors Showcase.  

Based in Melbourne and Sydney, Australia, Jolyon works internationally.