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导演 | 美国, 加利福尼亚
Breathtaking images, intimate performances, genuine characters, and an innate ability to bring out real-life situations are the hallmarks of John Mastromonaco's commercial-making. He credits his years as a still photographer for his particular sense of composition and detail. While Mastromonaco is known for making beautiful pictures, it is the authenticity of his characters and the truthfulness of his camera's observations that resonate with the audience. "I try to make accurate and insightful observations. Sometimes they are light-hearted, but my hope is that all of them move people in their own way."
Mastromonaco's creative flexibility has allowed him to crisscross the boundaries of genre, bringing his unique set of skills to a diverse crosssection of campaigns. While Creativity named his brilliant Breast Cancer Society spot the "Funniest Spot of the Year," his emotionally compelling spots for Tim Horton's and Pfizer and have won praise and awards for their distinct looks and their wonderful ability to make the ordinary come alive. Continuing to transcend genres, his work with automakers such as Lexus and Ford has produced beautiful, classically seductive car campaigns as well.
Born in Vancouver, British Columbia, Mastromonaco began his career in still photography in 1982, shooting advertising campaigns, which appeared in Vanity Fair and Esquire. In 1986, an art-director friend suggested he move into television commercials and the rest as they say is history.
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