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Swedish director Henry Moore Selder was born in Stockholm, Sweden 1973. Selder studied Film theory at the Stockholm University and practical film making in the Stockholm Film School before embarking on a career of making music videos and commercials. As an international maker of commercials he’s been working with most big brands like Audi, Mercedes, Pepsi Cola, VISA and Ikea. In parallel with the commercials he has created a body of personal short films with notable examples like the Mexico-set mini musical Deadly Boring (2001) that was nominated for the Guldbagge award in 2002. It’s sequel She is Dead has like it’s predecessor won a number of awards and been screened in many festivals around the world. His most recent work of fiction is the 30-minute existential sci-fi film, A Living Soul (2014) based on the novel by Swedish author PC Jersild.