优视云集

Award-winning director Francois Rousselet is easily one of today’s most creative forces in music videos and advertising. His approach to filmmaking is a highly visual one, blending his clever sense of humor with an immaculate eye for detail and wild imagination that plays off a personal obsession with pop culture references. Always eye-opening, his work consistently ventures into new territory, making him an artist that is impossible to pigeonhole.

Francois’ music video career began in 2007 with promos for French electro label Ed Banger Records with artists like Justice and Kavinsky. He has since collaborated with some of the world’s top musical minds including Kanye West, Madonna, Depeche Mode, Snoop Dogg, Pharrell and Jack White, among others. His work has garnered him cross-continent MTV Awards, World Music Awards as well as two D&AD Awards for Iggy Azalea’s “Work” video and Audio Bully’s “Only Man.”

Since joining the ranks of PRETTYBIRD in 2015, Francois continues to explore exciting new ways of pushing his visual acuity to new heights, bringing his one-of-a-kind eye to the commercial world with captivating ads for the likes of Stella Artois, H&R Block and Rovio’s Angry Birds 2. In 2016, his AXE campaign “Find Your Magic” was awarded Bronze at the CLIO Awards. More recently, he teamed with Wieden+Kennedy Delhi to create Nike’s “Da Da Ding,” an empowering campaign striving to revamp India’s outdated image of sporty women. The ad — which features an original musical composition — was hailed for its powerful message, winning a Wood pencil at the 2017 D&AD Awards, as well as a Gold and Bronze Lion at the Cannes Lions International Festival of Creativity (Film and Film Craft, respectively).