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Eric Steinman continues to set new trends of dramatic and technical excellence in both his commercial and new media work. Whether it's an arch, offbeat comedy spot, a dialogue-driven, heartfelt family story or a smart visual concept, Eric's care in casting and passion for timing, performance, detail and design can be seen throughout his extensive body of work. Eric began his career on the agency side in San Francisco and New York, creating award-winning campaigns for AT&T, HBO and Pepsi, moving into directing when the creative head of Chiat-Day/NY suggested he give it a try. As a director, his clients have included Sony, Mazda, Visa, Citigold and LG as well as award-winning PSAs for Big Brothers of America and the Partnership for a Drug Free America. Always eager to explore new creative possibilities, his recent spots for Astro Mobile, a Silver winner at the 2008 London International Awards and short-listed at the 2008 Cannes festival, were the first commercials ever shot with the Arriflex D-20 Film Style High-Definition camera system. In addition to his recent European honors and numerous other awards, his work remains a part of the AICP/MoMA collection in New York City.