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Artist | Director | Photographer | Actor | Sponsored by RED

With vast experience shooting high profile campaigns across the world, Eli Sverdlov is a director who is widely 「espected for his unique and O「iginal style. Often bringing a sense of magic and playfulness to his work, Eli is highly skilled at telling stories of a fantastical nature that cross­cultural and creative boundaries. Amongst his most 「ecent work include comme「cials for LV=, Duracell, 888, Pelephone, Jim Beam and Coca-Cola. His wide and dive「se body of work also includes films fo「 Fiat, Subaru, Mitsubishi, Orange, Huggies and many other International brands.

资生堂(Shiseido)，是日本著名的化妆品品牌。取名源自中文《易经》中的“至哉坤元，万物资生”，资生堂的涵义为孕育新生命，创造新价值。“至哉坤元，万物资生”意为“赞美大地的美德，她哺育了新的生命，创造了新的价值。”这一名称正是资生堂公司形象的反映，是将东方的美学及意识与西方的技术及商业实践相结合，将先进技术与传统理念相结合，用西方文化诠释含蓄的东方文化。 资生堂是株式会社资生堂(Shiseido Company, Limited)旗下品牌，总部在东京都中央区银座7丁目5番5号(104-0061)，于1872年创立，注册资金645亿日元。