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In the world of commercials directing, you might call the reel of Christopher Riggert "risky," in that it reveals a director not content with one particular style. He knows how to do the quirky character humor thing, evident in a pair of hilarious spots for Brother, Paper Jam and PC Load Letter, which combine a certain Napoleon Dynamite vibe with a look of The Office. Then there's a swirling animated celebration of Nike's Air Force One shoe and a rich, intimate film following teenage friends for Bonds t-shirts. Each tells a story in a distinctly different way, and with skill so impressive that it doesn't matter that the work can't fit into a rigid box.