Geok started her career in Singapore in the early 90s where she worked on TV commercials, documentaries and feature films. She soon saw an increasing demand for services across Asia and South East Asia and recognised the need to set up more internationally and so 10 years ago began the story of The Loft Films Singapore and Shanghai.
Today, The Loft has grown from strength to strength, producing within China and regionally for local and international brands like Shanghai General Motors, Coke, Nokia, Unilever, Kraft and Nippon to name a few.
Nimble with global accounts set up for cross continental transactions, The Loft works with directors and partners from around the world and also facilitates foreign productions from time to time.
阿玉早在90年代就在新加坡开始了她的职业生涯,主要是工作于电视广告、纪录片以及电影。不久之后她敏锐的观察到整个亚洲以及东南亚对电视电影业服务需求的增长,并立即认识到产业国际化的必要。于是10年前,她开始谱写玉影广告在新加坡和上海的故事。
时至今日,玉影广告不断成长壮大,在中国以及亚洲、东南亚区域为当地以及国际品牌进行制片工作,品牌包括但不限于:上海通用汽车,可口可乐,诺基亚,联合利华,卡夫和立邦等等。
与全球账户的灵活设置使之可以方便操作跨洲交易。玉影广告与世界各地的导演和伙伴都有良好的合作关系,并且也时不时协助他国的制作。