Cruising, creating and curating ideas on Pinterest is a cornerstone of our process at Tendril, so when Pinterest approached us and our production partners at Psyop to collaborate on their fall campaign showcasing creators and the benefits of following them, we figured this was one story we could certainly tell!
The goal was to showcase the act of following creators on Pinterest, revealing the faces behind all the magic found on the platform. We illustrated and animated the portals into the creator’s process, capturing and following the lifecycle of an idea. With a spotlight on the follow button, we showed that when clicked, it explodes into a new visual world leading to the next creator’s idea.
Check out the full spot here: pinterest.com/pin/424605071126968705/
Client: Pinterest
Production Company Psyop + Blacklist
Executive Producer: Adina Sales
Animation Studio: Tendril
Creative Director: Patrick Coffey
Director: Miguel Rato
Executive Producer: Ramona Gornik-Lee
Producer: Katherine Allen
Coordinator: Niko Hook
3D Design: Runbo Chen, Eric Macedo, Rafael Eiffler, Yeseong Kim
2D Design: Javier Garcia
3D Design / Animation: Sebastian Helene, Johana Kroft
3D Animation: Mau Borba
3D Animation / Lighting: Rita Louro
Lighting + Render: Jeff Briant
Compositing / Color: Astrid Cardenas
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