"There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says “Good morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What is water?”
Client: Volvo
Agency: Grey Group Greater China
Regional Chief Creative Officer: Davi Sing Liu
Executive Creative Director: Colin Lee
Senior Creative Director: Zheng Jing
Group Business Director: Hope Kong
Account Director: Amanda Hu
Account Manager: Ryan Shen
Producer: Vivian Feng, Grace Yu
Production Company: Stink Films, Shanghai
Director: Eliot Rausch
DOP: Liang Zi / Matthias Rudh
Managing Director: Desmond Loh
Executive Producer: Brenda Tham
Producer: Alicia Tan
Production Coordinator: Carina Hsu, Claire Qin
Production Designer: Christopher Jones
Colorist: Simone Bourne
Style Director: Damian Huang
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