Nike approached me to create a series of instagram stickers to help promote Air Max Day 2020. After a few rounds of sketches we landed on creating a mascot for the event. We named her Maxine and she's a cloud who is obsessed with Air Max.
Illustration & Animation: Jimmy Simpson
Additional Animation: Olivia Blanc
Brand Art Director: Miyu Shirotsuka
Brand Creative Director: Everett Vangsnes
Music & Sound Design: Vincent Simpson
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