Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.
The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.
ditroit.it
CREDITS
Direction
Ditroit
Creative Director
Salvatore Giunta
Design & Development
Claudio Gasparollo
Martin Vokaty
Christian Cabiddu
Matteo Nicoli
Andrew Prousalis
Giovanni Mauro
Pietro Furbatto
Sergio Papa
Producer
Noemi Bugli
Audio
Smider
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Agent
Beeta
Executive Producer
Beatriz Romero
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Agency
Grey
Creative Director
Arturo Macouzet
Art Director
Emily Pracher
Executive Producer
Keira Rosenthal
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Client
Procter & Gamble
Brand
Pantene
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