Pantene — Soex

We teamed up with Procter & Gamble for a new all-around, ambitious project for Pantene.
The hero of the film is the acclaimed Pro-V, the unique formula that "transforms your hair by making it stronger". P&G group challenged us to imagine and portray its genesis, as well as its first rendez-vous and mutual love with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.
ditroit.it
CREDITS
Direction
Ditroit
Creative Director
Salvatore Giunta
Design & Development:
Claudio Gasparollo
Martin Vokaty
Christian Cabiddu
Mantas Bardauskas
Matteo Nicoli
Andrew Prousalis
Enrico Albanese
Giedrius Paulauskas
Dave Stewart
Producer
Noemi Bugli
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Client
Procter & Gamble
Brand
Pantene
Brand Manager
Arnaud Beaumont
Sonia Lucci
Art Director
Jiyoni Kim
Executive Producer
Guido Marchetti
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Audio
Smider