Pantene Soex — Process Reel

Pantene SOEX was definitely one of those projects where a very significant amount of frames, layouts, and animations were manically crafted hence providing the client with a vast choice of visuals.
We did as much exploration as possible throughout this production trying to find out and test innumerable ways to show Pro-V's birth and to visualize the hair-shampoo interaction.
The following process reel, that we carefully assembled picking up the best among the outcome, is just the tip of the iceberg compared to the bulk of shots rendered for this project.
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Direction
Ditroit
Creative Director
Salvatore Giunta
Design & Development:
Claudio Gasparollo
Martin Vokaty
Christian Cabiddu
Mantas Bardauskas
Matteo Nicoli
Andrew Prousalis
Enrico Albanese
Giedrius Paulauskas
Dave Stewart
Producer
Noemi Bugli
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Client
Procter & Gamble
Brand
Pantene
Brand Manager
Arnaud Beaumont
Sonia Lucci
Art Director
Jiyoni Kim
Executive Producer
Guido Marchetti
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Audio
Dua Lipa — Pretty Please