Once again Saatchi & Saatchi NY call us to produce a TV commercial for Lucky Charms. This is the fourth so far!! The spot is entirely done in cel animation. We designed all the characters, including "Lucky the Leprechaun". Each commercial shows one of the different fun and magical adventures of Lucky and his charms.
Done by 2veinte
Creative Direction: Pablo Gostanian
Executive Producer: Agustin Valcarenghi
Animation Direction: Melisa Farina, Sebastian Garcia
Art Direction: Pablo Gostanian, Gastón Pacheco
Illustration: Gastón Pacheco, Nahuel Sagárnaga
Lead Cel Animation: Melisa Farina, Juan Nadalino, Fernando Toninello, Sebastian Garcia
Cel Animation: Valentina Candia, Lucia Castez, Martin Gil
2D Animation: Santiago Medina Neves
Clean Up: Nahuel Sagarnága, Denise Cirone, Valentina Candia, Diego Frachia, Matias Giamportone, Demian Garnero, Lucia Castez, Ana Artaza, Juliana Gorgati, Hugo Gomez, Franco Pellicciaro
Storyboard: Nahuel Sagarnága, Sebastián García, Gastón Pacheco
3D Animation: Diego Flores Diapolo
Composition: Santiago Medina Neves
Producer: Carolina L'Avena Lamberti
CLIENT:
Saatchi & Saatchi NY
Music: The Elements
Sound Design: Nylon
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