We love a line on the original brief that says "A good song can take you places, wherever you want to travel, whatever you want to feel, there's a song for that". And that's basically the essence of this Spotify campaign. These animated spots were incredibly fun to work with as the project demanded a lot of creativity, color and personality for each of the different worlds. With a great and unique artistic and animation team, alongside the collaboration with Passion Pictures and directed by Jeremy Mansford, the final result is a beautiful blend.
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CREDITS:
Art Direction, Animation Direction, Design, Animation and Compositing by 2veinte.
Agency: TBWA Singapore
Creatives: Anam As, Graeme Brimmer, Dan Chia, Roxane Wee
Regional Group Brand Director: Peter Etheridge
Brand Director: Jeannette Tan
Executive Producer: Sariyanti Sannie (Sixtoes TV)
Producers: Fiona McGregor, Una Yoon (Sixtoes TV)
Production Companies: Passion Pictures
Live Action Production Company: Studio Local
Animation Production Company: 2Veinte
Director: Jeremy Mansford
Executive Producer: Graham Pryor
Producers: Adriana Wong, Karlene van Opdorp, Kate Goodwin
Junior Producer: Stephanie Wu
Live Action Producer: Tania Smiler
DOP: Marty Williams
Editor: Shannon Michaelas
Colourist: Edel Rafferty
Music: Song Zu Singapore
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