The spots are all set in the fantastically surreal "Omen Training Facility" and invite gamers to achieve mental stamina, focus and teamwork. The gamers, featuring well known professional Gamers Team RNG, are coached by "Masters" who offer mentoring and philosophical teachings on how to achieve "Gamefulness."
影片的设定是在超现实的“Omen 游戏玩家修炼场”并且邀请玩家一起,玩出毅志力、专注力和合作力。此次的玩家是享有盛誉的RNG战队,由“内力先知”做老师,对他们进行富有哲学意味的指导,来帮助他们“玩出内力”。
MPC worked closely with Hamlet’s director, The Sacred Egg, ahead of the shoot to design the look of the brains, experimenting with different sizes, colors, textures and lighting to arrive at the unique look. The challenge was making them appear real, but not too real. Practical lighting and makeup tests were carried out by the production team to ensure the CG brains could fit seamlessly into this surreal world.
MPC和比利时制作公司Hamlet的导演 “The Sacred Egg” 紧密合作,在拍摄开始之前就已经开始了对三维大脑的样式的一系列设计,并且尝试不同的大小、颜色、材质和光影,力图展示出独一无二的大脑。期间遇到的很大的挑战是这些大脑既要看起来真实,但是又不能太真实。制作团队对实际的打光和化妆进行了很多次测试和实验,来确保三维的大脑可以和超现实的世界无缝对接。
The Sacred Egg commented, “We worked closely with MPC on how we were going to achieve this alternate world where gamers brains light up through glass skulls as they strive to achieve the heightened mental state of gamefulness. It was a pleasure collaborating on the creative development, working out the look and feel together. Light is one of the hardest things to fake in CGI so the level of craft that went into the finished brains and the picture as a whole is a testament to the skill and dedication of the team at MPC.”
导演 “The Sacred Egg” 是这样评价的,“我们和MPC这次进行了密切的合作与沟通。如何在这种交错的世界里,通过让玩家的大脑透过玻璃罩发光,来实现大家所强调的真正意义上的内力。我们很荣幸可以有这样一个和大家一起进行设计和观感的创造性的发展过程。打光是对三维效果的影响中遇到的最艰难的环节之一,通过打光技术来融合进制作完成的三维大脑,继而组成完整的画面,这其实是对MPC的特效水平和奉献精神的极大的考验。”
A truly global MPC collaboration, the atmospheric grade was completed by Duncan Russell at our London studio, with Wieden+Kennedy attending in Shanghai and The Sacred Egg viewing remotely from our color grading partner in Denmark.
此次影片是MPC全球性的合作,充满意境的调色是由MPC伦敦的调色师Duncan Russell 操刀完成。调色是通过跨国远程操作,调色在伦敦进行,与此同时,Wieden+Kennedy在MPC上海以及导演 “The Sacred Egg” 在MPC丹麦的合作伙伴公司进行远程实时观看。
AGENCY:W+K SHANGHAI
EXECUTIVE CREATIVE DIRECTORS: Ian Toombs, Vivian Yong
CREATIVE DIRECTOR: Tree Chan
COPYWRITERS: Nick Partyka, Christy Chen, Aier Xu, Raphael Valenti
ART DIRECTOR: Follen aSee
CREATIVE: César Farah, Matteo Marchionni
DESIGNER: Frankr Ran, Meng Meng, Zhangzhe Peng
EXECUTIVE PRODUCER: Bernice Wong
FILM PRODUCER: Fang Yuan
FILM PRODUCTION COMPANY: HAMLET
EXECUTIVE PRODUCERS: Jason Felstead, Ruben Goots
DIRECTOR: The Sacred Egg
PRODUCER: Jane Tredget
DIRECTOR OF PHOTOGRAPHY: Benjamin Todd
POST PRODUCERS: Dominique Ruys, Sara Martinez Ruiz
FILM PRODUCTION COMPANY: FILMATE SHANGHAI
EXECUTIVE PRODUCER: Priscilla He
FILM EDITORIAL COMPANY: CUT+RUN LONDON
EDITOR: Sam Bould
ASSISTANT EDITOR: Ben Cowan
FILM POST PRODUCTION COMPANY: MPC SHANGHAI
VFX SUPERVISOR: Patrick Firmansyah
CG SUPERVISORS: Christian Kalata
EXECUTIVE PRODUCER: Jamie Loudon
VFX PRODUCER: Rachel Zhao
COLOURIST: Duncan Russell(MPC London)
DIGITAL COMPOSITORS: Zhongyan Dai, Allegra David, Ginesh Gandhi, Minnie Chen, Marielle Santens
CG Team: Chamishka Gamage, Paolo Gnoni, John Svensson, Aram Hakze
ONLINE TEAM: Tingting Su, Robin Liu,
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