PC teamed up with celebrated director JB Lee, Gwantsi Shanghai and Dentsu Shanghai for a stunning film for Dunlop tires. Starring local tennis superstar Wang Qiang, MPC created a full CG 360-degree world to show how Dunlop can elevate your performance.
MPC团队与李静波导演、上海观池、上海电通合作，为邓禄普轮胎打造出一部恢弘巨作。此影片是以国内知名网球运动员王蔷为主角，MPC创作出360度的三维世界，来为大家展现出邓禄普是如何最大限度得提升你的表现和发挥。
The main challenge was that the idea and concept was constantly evolving. Essentially the world was a blank canvas that allowed MPC and the director to collaborate closely to create an idea from scratch. including CG tennis ball, birds, tennis courts, clouds and the final city shot.
影片制作过程中遇到的最大的挑战是想法和概念一直在变化。这个世界的概念像一块空白的画布，这样给MPC团队和导演创造了足够的空间来一起创造出整个世界，这也包含了三维的网球，天空的飞鸟，悬浮在空中的网球场，天空的云以及最后一个三维城市的镜头。
The result is a unique dynamic visual. A fantastic fantasy world.
此影片为大家呈现出了一个独特的、动感且精彩的梦幻世界。
Credits:
Title: Run Towards Challenge
Agency: Dentsu Shanghai
Agency Producer: Wenjie Yang
Agency Executive Creative Director: Zheng Li
Agency Creative: Yiwei Yang
Director: JB Lee
Production company: Gwantsi Shanghai
Production company producer: Helen Wang

Main MPC credits
VFX Supervisor: Patrick Firmansyah
Colorist: Nikola Stefanovic
Post production producer: Rachel Zhao
CG Supervisor: Christian Kalata
CG artists: John Svensson, Paolo Gnoni, Ember Chen
2D Lead: Ginesh Gandhi
2D artists: YanZhong Dai, Minnie Chen, Marielle Santens, Allegra David, Becanti Wijnbergh, Cheng Qiu, Tingting Su, Robin Liu, Eason Wu