Pantene Nutrient Blends — Process Reel

The visuals crafted for Pantene Nutrient Blends global campaign are only one part of a series of films and assets we produced for the brand, designs that have been used also on regional campaigns and which promote a larger variety of products.
This process reel includes several tests performed for multiple Pantene products and ingredients. It showcases both the early multi-ingredient video elements (rose water, biotin, castor oil, jojoba), and the more recent ones, such as charcoal, bamboo, and baobab. From our point of view, this collection is also the best way to share the meaningful amount of effort, research, and passion behind every manufactured frame.
ditroit.it
CREDITS
Direction
Ditroit
Creative Director
Salvatore Giunta
Design & Development:
Claudio Gasparollo
Martin Vokaty
Christian Cabiddu
Matteo Nicoli
Andrew Prousalis
Giovanni Mauro
Enrico Albanese
Pietro Furbatto
Sergio Papa
Giedrius Paulauskas
Vittorio Gagliardi
Paolo Rava
Iain Chudleigh
Aaron Smith
Producer
Noemi Bugli
Audio
Dua Lipa — Bad Together
—
Agent
Beeta
Executive Producer
Beatriz Romero
—
Agency
Grey
Creative Director
Arturo Macouzet
Art Director
Emily Pracher
Executive Producer
Keira Rosenthal
Producer
Lauren Gordon
Kelsey Longo
—
Client
Procter & Gamble
Brand
Pantene