JKD Collective produced these TV spots for the signature spike by Puma, KING, which has been loved by legendary footballers like Pelé and Maradona for over 40 years.
For the athletes, Kazuyoshi Miura, a.k.a. King Kazu, an inspirational pioneer of the Japanese soccer scene who is still playing at the age of 45 was featured, alongside Hiroki Yamada, who carries Jubilo Iwata’s traditional Number 10 from his first year. With the concept of “KING spike speaks,” on the feet of these two top athletes representing the old and new generation of footballers, a series of three films were produced, receiving a great reaction from the client and retailers.
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